NOTHING MATTERS
NOTHING MATTERS: CITY TRASH COLLECTION 01
Creative Direction & Branding
University Project
2022
A MANIFESTO.
NOTHING MATTERS (THE ART OF DOING)
Nothing matters is the art of creating matter and doing, as
matter is neither created nor destroyed.
The future is now and if you don’t believe it, you are living in the past. Simple as that. What you do now the past you has already done and the future you is doing. The present is conditional, relational and in my eyes is only defined by that what surrounds it. It is not a time in itself because as soon as you define it, it has already become something else.
Now that the technicalities have been defined, let’s continue:
Nothing Matters.
And I say that in the sense that everything matters, because if nothing matters then everything matters, understand? If not, just keep it in the back of your mind as you keep reading.
- Live alive or your art is dead.
- Make crap art.
- Enjoy life. Your design will either actively or passively reflect your life as you are always giving away a part of yourself every time you design.
- Consider that every decision is a choice with consequences and changes that leads to new outcomes, paths and people.
- Absorb the unconscious and make conscious only what you deem necessary.
- Design is defined by gaze.
- You are often looking but not seeing, make yourself aware of that from time to tim
- I’m not sure where the good stuff is at but you probably won’t find it in this manifesto.
- Be humbled.
Take it or leave it because honestly, I don’t care and neither should you, because no one cares what you do or don’t do.
#RECREATEORDESTROY
#NOTHINGMATTERS
#THISISTRASH
In the format of a RECEIPT & SHIPPING LABELS, the collection takes on a form that is everywhere and nowhere as it blends into the cityscape. They are both important andnot at all, and it is really up to the individual whether they take it or leave it. I resonated with the idea that they hold a lot of information but don’t need to be taken seriously likemy manifesto.
The RECEIPT holds the entire manifesto from start to finish. The SHIPPING LABELS each hold one of the actions within my practice and contain small references to me as a designer, including a QR code that links to my Instagram.
COLOUR: The choice to leave it black and white makes it forgettable, missable and ‘wastable’ so that people aren’t afraid to leave it as trash, as colour makes things precious.
The RECEIPT holds the entire manifesto from start to finish. The SHIPPING LABELS each hold one of the actions within my practice and contain small references to me as a designer, including a QR code that links to my Instagram.
COLOUR: The choice to leave it black and white makes it forgettable, missable and ‘wastable’ so that people aren’t afraid to leave it as trash, as colour makes things precious.
The logo was designed out of a null symbol to represent ‘nothing’ and a circle to represent matter/s.
This null symbol was used for both the logo and logotype. The idea behind the logo was that with each idea/collection individuals could represent what matters to them by filling the black void with something that matters to them. The logo plays on the dual meaning of nothing matters, as in the insignificance of everything in the greater scheme of things as well as, matter/s as intangible ideas and tangible things.
– what matters to
you?